Why I Like Local Business

I consider it my public responsibility to contribute as much of my spending budget as I can to local business. When I say “local business” I’m generally referring to locally owned businesses and franchises. I wasn’t always a fan of local business – in fact, I’m ashamed to say that I used to be a purveyor and lover of Walmart. I know, I know. *hangs head*

Recently though, I changed my thinking. You know the old saying, “Charity begins at home”? Well, the people running  local businesses in my area are my neighbors. They are struggling, too. I would want them to help me, so why shouldn’t I be willing to help them? In most cases, you come away from the experience with so much more than just something you bought.

For instance, I recently transferred a prescription from Walmart to my local pharmacy. Now this local pharmacy doesn’t have long hours like Walmart does. In fact, they close early on Saturday and aren’t open on Sunday at all. Plus, my prescription is going to cost twice as much. You might be thinking I’m senile at this point but there’s an upside to this! Firstly, Walmart is 6 1/2 miles away whereas my local pharmacy is 1 mile away. Secondly, I don’t have to go to Walmart. Whenever I go there, I somehow always end up spending more trying to spend less. If I stay outta that place, I’ve saved myself money and sanity! The price for my prescription ends up being $8 at the local pharmacy instead of $4 at Walmart. It’s worth every penny of the extra $4. The bonus of this transaction? The pharmacy knows me by my voice on the phone, even though I’ve only been there twice. They greet me with a smile when I come in and there’s never a long line of impatient people with mullets and screaming children. It’s a win-win situation for both of us.

Another example: this morning, Mike went up to the locally owned ACE Hardware. We needed an item that normally would cost $1.99 at Home Depot but was $4.98 at ACE. Again, Home Depot is 6 1/2 miles away and ACE is 1 mile away. Is it worth the extra $3 to save gas & mileage on the car? I think it is. Not only that but our local ACE has awesome customer service. Anytime I’ve ever been in there, someone always offers to help me.  Mike had called ahead of time to make sure they had what he needed and when he arrived, the associate that took his call had it in his hand ready to go. Another bonus to today’s transaction: 2 dog treats for the pups at home. Does Home Depot do that?

These are just 2 recent experiences with local business but I am now a forever fan. I want more than just savings in my wallet. I want customer service. You can’t put a price on that.

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  • franhogan

    I'm with you 100% Robin! From the small independent hardware stores and bakeries to the pharmacies and the paint store. They are the ones who contribute to the school fund raisers and sponsor the kid's sports teams. You don't get theat from Home Depot.
    My business goes there first. It may be a little more expensive but it helps the community and that in turn helps us.

  • http://twitter.com/jlipschultz Jeff Lipschultz

    What I like is how these merchants will REMEMBER you. I stopped in to see our local tailor this month and she remembered me and asked about our kids although she hadn't seen me (or them) in a year!

  • http://blog.jeffharbert.com/ Jeff Harbert

    Love the post. There are so many upsides to shopping at local businesses. Strictly shopping by price is one reason so many jobs have left the US. I think we have to be willing to support our fellow local citizens, you know?

    It's more than the customer service though – it's the customer experience. Shopping at large corporate stores is always a dry, impersonal thing. We discovered a smallish locally owned hardware store and went in for the first time one day last week. Inside was the most well behaved bulldog you'll ever meet. She gave us a sniff and instantly decided we were part of her pack. The store had everything we wanted hardware-wise, AND we discovered a huge variety of locally produced crop seeds for sale. You don't experience things like this at Home Depot.

  • http://ericbrown.com ericbrown

    I try to shop locally but many times I can't find what I need…but I try.

    I'll even go a step further than just local and try to support the locally owned when I can. A great example in Dallas (and Plano) is Elliot's Hardware (http://www.elliottshardware.com/). Elliot's is locally owned and been around for 60+ years….and they are 25 miles away from me and the nearest Lowes is 2 miles and Home Depot is 3 miles.

    Elliot's gets more business from me than the big brands do because they are local and they've perfected customer service.

  • http://ianmrountree.com Ian M Rountree

    There is absolutely a sense of real contribution when spending on local businesses. I recently switched all my coffee buying from Starbucks and Tim Hortons (the gourmet and budget options, respectively) to a middle of the road, local franchise. All three are in the same mall, where I work, but there's a real difference in the experience, and it helps that the coffee is better as well!

    Right on!

  • http://twitter.com/Partyaficionado Cheryl Lawson

    Totally agree, My favorite local store just happens to be the best thing that has happened to my local area. IMHO @Goodwinsorganic is the first all organic grocery store in So. California. great post!

  • http://www.chuckprice.com/ Chuck Price

    Hmmm… I'm surprised that you paid more at Ace. Having worked in the hardware business I know they are VERY sensitive to being price competitive with the Big Boxes. I guess my point is that buying local doesn't automatically mean higher prices.

  • http://ramartijr.com/about-us/about-michele-corona/ Michele

    Amen! Coming from someone who is in a family of small biz owners (I am in business for myself; my husband is in business for himself; my dad for himself, and my brother as well!) I can say enough of how important this is.

    I am willing to shell out a few extra bucks to keep my neighbor in business. As long as the service is there (an it usually beats the box store service, let's be honest!) I'm there!

  • http://twitter.com/Patrysha Patrysha Korchinski

    I am a huge fan and promoter of local shopping. Living in a small town, people think it’s weird that I would rather search the local stores instead of hopping in the car to head to the city. I’ve heard “Oh I could never do that because there is not enough selection.” But I know that any of the stores I frequent will happily special order things if they don’t have what I am looking for and they will bring in products if they know there is a market. I will shop at Walmart if it’s the only choice. At least it’s in town and although it a smaller percentage that stays in town (last I read chain stores contribute about 17% of every dollar back in the community and local stores range between 40 and 50 cents on the dollar) at least some of it stays local, unlike when someone chooses to buy outside of the community.

  • http://www.facebook.com/tayyib.smith Tayyib Smith

    Great Post! I agree 100%

  • imjustagoyle

    I wish this was the case in our neighborhood. We had a really great coffee shop down the street that was locally owned and then Panera moved in. Within 6 months, the coffee shop was closed. :(

  • imjustagoyle

    You're right – it doesn't always mean more expensive but here in my neighborhood it does. Unfortunately that's more common than not, here.

  • imjustagoyle

    Awesome! So just like I'm willing to spend a bit more – you're willing to drive a little further.

  • imjustagoyle

    Yeah, I hear you. Sometimes I will try to lump several items I need into 1 shopping trip and try to save money & time by going to Walmart. Almost every time I do that – they are out of or don't carry 1 or more of the things I need. So I end up going to another store anyway! I'd rather just go to several different places and see smiling faces rather than take 1 more trip to Walmart.

  • imjustagoyle

    Exactly! I like being remembered – everyone does! It's hard to part with money, make it easier on me and treat me like a customer!

  • imjustagoyle

    Oh heck yeah! The local bakeries especially – MMMMMM.

  • http://weblogredux.com Hal Brown

    Absolutely support local business, with exceptions. They have to treat me as a customer, with the same courtesy I'd expect from any business. Good example, a local Apple Computer store manager refused to answer my technical questions a couple of years ago. Nothing uncommon, simply “things have changed since I bought one of these, how does the HD fit in…?”
    I left, knowing I would not buy anything from them. Love local business, but they gotta love back.

  • imjustagoyle

    I absolutely agree! My money & loyalty is conditional upon being treated like a real customer, not like one of the herd.

  • chrisstocker

    Local business is the way to go. I, like you, had previously loved Wal-Mart because it was convenient and cheap. But once I started my own small business, I realized it's not the wal-mart's of the world that I can relate to, but the small local business owners. Shop Local.

  • imjustagoyle

    I love that story! Thanks for sharing that, Jeff.

  • http://www.membershipjedi.com membershipjedi

    You go Goyle! As you noted, they are our neighbors, they also hire our neighbors, support our local organizations, sponsor out little leagues, etc. It is said that home is where the heart is, it should also be where our wallets are.
    In terms of service, the opportunity for relationship building only occurs with a local biz, resulting in your quest for profound customer service.
    Great read, many thanks, Mike

  • judytrull

    This is a wonderful post. Am currently working with the hometown program here in my community. Working with cross marketing between businesses and encouraging people to shop locally. The 3/50 project touches on this as well, showing how much of your locally spent dollar stays local.

  • judytrull

    I enjoyed this post very much. Am currently working with the hometown program in our community. The 3/50 project touches on this as well, showing how much of your locally spent dollars stays in the community.

  • imjustagoyle

    yes! I was just recently introduced to the 3/50 project and have their badge proudly displayed here on my site. I love the initiative!

  • http://www.raventransportationllc.com/ Peggy Foster

    I loved the post. I am a small business owner and my bread and butter comes from locals who use my service. Thanks for supporting local businesses in your area.

  • http://twitter.com/DomainAlert Dale Buckey

    I've lived on islands for many years (most connected by bridge), But have always liked the island/local mentality. The benefits work.

  • http://thesoftlanding.com Alicia

    Excellent article! I take supporting local biz very seriously too. I actually began using FourSquare for that very reason – so I could give the locally owned places I frequent regular shout outs.

  • imjustagoyle

    That's the best reason I've heard yet for using Four Square! Thanks for sharing! :)

  • http://twitter.com/jschmeling jschmeling

    Local businesses also get to know you and what you like and buy, and can make recommendations based on who you and what interactions you've had with them. And if they are your friends and neighbors they may also take part in other aspects of your life, interacting on local boards, seeing your kids in local neighborhoods and so on.

  • http://thefullnoise.co.nz alpinefolk

    Great post, I totally agree. I think local businesses need to get better at communicating the benefits of their service to their customers.

  • imjustagoyle

    This is one of the reasons I love tweetups so much!

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