How Cold Calling Can Influence Your Job Search

dscn2595-avatarAs an IT recruiter for more than 15 years, I’ve experienced my share of employment panic. During the dot com bust I found myself laid off after more than 2 years of loyal and productive service for my employer at the time. I looked for any opportunity I was qualified for; we were definitely a 2 income family . In a panic, I accepted a position with a local staffing firm whose specialty was not IT or even professional level staffing. They specialized in clerical, light industrial and a smidgen of Accounting; and because it was a franchise, we were limited to servicing only a small area. I accepted a salary much lower than what I had been accustomed to, knowing my options were limited (and thankful to have gainful employment).

Tampa is a highly competitive market for staffing at all levels. Quite frankly, it’s pretty saturated.  When I joined my new employer in the beginning of 2002, I was tasked with developing IT business for their firm. It was an uphill battle in a time of cutbacks and because my available sales territory was so small, I was forced to take some extreme measures to bring in business and secure my position.

About 1 month into my new position, I learned I was pregnant.

It was an exciting discovery but also a terrifying one. What if I failed to do what I was hired to do and lost my job? Business was scarce and I was fighting wildly for the scraps. I knew there was a chance I could lose my job and what then? Who was going to hire a pregnant woman in a down recruiting economy?

8 months later, the fight was getting even harder. Business was so bad that one morning I put on my most professional maternity attire, donned my most comfy shoes and picked a nice tall building downtown armed with business cards.  Cold calling to the extreme!  I started my rounds on the 2nd floor; visiting a couple of offices where I got polite “no thank you’s”. What happened next changed my entire perception of cold calling in an instant.shaking_hands

When I walked in the door of Suite 250, I wasn’t sure what the line of business was but it didn’t matter. I hadn’t gotten enough “no’s” yet to be discouraged, so in I went!  There was a gentleman behind front desk obviously looking for something – who greeted me.  I quickly introduced myself and handed him a business card. I explained our services as quickly and briefly as I could, prepared for my “no thanks” response so I could move on to the next office.

He paused, looking at my business card and said: “I’m not interested in your services, but I am interested in you.“  He reached into his pocket and took out his business card, handing it to me. He said, “Let’s set up a time to talk further, I’d like to talk to you about an opportunity here with our firm.” I looked down at his business card – he was the President of the company!  Turns out I was in the office of a national IT Consulting firm – which was more in line with my career experience. He was so impressed with my tenacity and willingness to cold call (even while pregnant) that he wanted me on his team.

Long story short, I was offered a job 2 days later – pregnancy and all.

After some consideration, I held off on joining that company until after my daughter was born – but I did take the offer! I spent 5 great years with that team and have no regrets. In fact, it was a significant turning point and learning experience for me in my career.

Now, imagine if I hadn’t gone cold calling that day. Imagine if I’d chickened out, as I wanted to do. Cold calling isn’t a fun activity, with this I can agree. You have to pick a day when you aren’t feeling down or sorry for yourself and give yourself a good pep talk (or three).  The point is, you never know who you might encounter by chance that is going to be interested in you.  Social media with all it’s worth can’t create those kinds of connections for you. Only fate and a little bit of guts, can.

So get out there! Take a chance! Who will you meet? One thing is for sure, if you keep sitting there you aren’t going to find out.

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  • http://www.impacthiringsolutions.com Barry Deutsch

    I’m going to respectfully disagree with the need to cold-call in a job search. I’ve been there too – executive recruiting for 25 years – long before the internet and computer databases. All we did those first 7-8 years was cold-calling.

    Now, with the great tools available for leveraging networking, there is not a single reason someone should ever have to make a cold-call. “Warm” referrals are worth 50 cold calls at a minimum. The whole idea is to leverage your time, not waste your time.

    That said, the vast majority of the US population, particularly those seeking employment — “stink” at networking and no amount of on-line social media sites are going to help them. All the social media/networking sites do is leverage your time.

    Rather than knocking on doors in office buildings, I would recommend investing time to read books on networking, attend networking webinars, learn from role models who are master networkers, and start building a powerful network that generates an abundance of referrals.

  • imjustagoyle

    Barry,

    By no means is cold calling the answer to all job search efforts. For Sales, it could be one of many tools used. If properly researched, one can still “cold call” and be informed about where they are going and who they might run into. For myself – this was proof that sometimes no matter how connected you are it takes guts and being in the right place at the right time to get noticed. It’s not about knocking on doors literally, it’s about being brave enough to knock on doors period. Whether those doors are in social networks, groups of friends or anywhere else.

    Sometimes by leaving the comfort of one’s home or computer – people discover the world around them – making human connections which are much more valuable, IMO.

  • http://musingsthatmatter.blogspot.com/ Khyati

    Great post! I’ve done lot of cold calling in my early years of career and have sold everything from phone cards to newspapers in high school. I agree with you, cold calling is not knocking doors literally, but being brave enough to approach someone w/o any reference. But research is tremendously important. I once landed a job just by cold calling a company – I called the office, got the HR contact, sent my resume and cover letter, they invited me for several rounds of interviews and I got the job!! Only later, did I dig out some references who knew top people in the firm. My advice for anyone cold calling would be to research thoroughly, prepare well and have confidence.

  • Pingback: Getting headhunted from a cold call | Expert Cold Calling

  • imjustagoyle

    Barry,

    By no means is cold calling the answer to all job search efforts. For Sales, it could be one of many tools used. If properly researched, one can still “cold call” and be informed about where they are going and who they might run into. For myself – this was proof that sometimes no matter how connected you are it takes guts and being in the right place at the right time to get noticed. It's not about knocking on doors literally, it's about being brave enough to knock on doors period. Whether those doors are in social networks, groups of friends or anywhere else.

    Sometimes by leaving the comfort of one's home or computer – people discover the world around them – making human connections which are much more valuable, IMO.

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